Master of Business Administration (MBA) in Mobile & Digital Marketing
Duration: 2 semesters
Credits: 60
Language: English
Applying for BSc/BA or other higher education
Tuition fee: 4000EUR/semester
Programme: Alfred Nobel Open Business School Switzerland & Collegium Humanum Warsaw Management University
The Master of Business Administration (MBA) postgraduate studies organized by Alfred Nobel Open Business School Switzerland in partnership with Collegium Humanum Warsaw Management University are the most recognizable and prestigious managerial qualifications.
MBA studies – Mobile & Digital Marketing is the only study program in this part of the world for high-class specialists in the field of digital & mobile marketing, the fastest growing area of marketing. MBA-Mobile & Digital Marketing studies are based on the most up-to-date, advanced technological knowledge. Master of Business Administration (MBA) – Mobile & Digital Marketing studies are subject to rigorous evaluation and continuous improvement as part of the university.
Graduates of this specific MBA programme represent an elite group of high-class specialists in mobile & digital marketing, guaranteeing both themselves and the potential future employer a high level of services offered. We propose an innovative teaching plan, both in terms of content and practice, creating a virtual work area that enables faster implementation of the acquired knowledge. We educate according to the method of training well-known in the USA for qualified management personnel, who perfectly penetrate the area of new technologies, marketing and digital & mobile marketing.
Creative technological and application solutions, as well as new organization and administration systems, enable easy and pleasant education.
This specialization covers the concepts, tools, and techniques needed to communicate with customers in a systematic and integrated way and to create effective, targeted promotional campaigns. When you complete the Mobile and Digital Marketing Specialization, you will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem.
Learning outcomes
- Understand the application of marketing tools and strategies in the mobile and digital environment
- Employ marketing analytics to visualize and use data
- Understand how mobile digital channels are used in marketing
With our unique modular approach to delivering our programmes, our industry-leading ratio of students to instructors, and our small, focused online class sizes, we can take the time to ensure every one of our students truly succeeds in understanding how to grow a business to serving clients at an agency. You will get experience in group dynamics, organisational change, technology platforms and strategy. You will gain a holistic experience in each module, making your skills easier to apply in the real world.
Training is provided online with lectures, videos, and consultant assistance.
The course ends with the submission of a thesis and its defense.
Application:
- submit an application form
- submit a copy of your qualification
- CV
MODULES: Credit numbers:
| 1. Web analytics, Google Ads | 5 | |
| 2. Copyright and GDPR | 4 | |
| 3. Mobile & Digital Marketing | 4 | |
| 4. Media and advertising research | 5 | |
| 5. Digital TV- advertising and commercial aspects | 5 | |
| 6. Digital Innovations | 4 | |
| 7. Influencer Marketing & Social Media | 4 | |
| 8. Media communication | 5 | |
| 9. Marketing | 5 | |
| 10. Project management | 4 | |
| 11. Leadership, coaching and mentoring | 5 | |
| 12. Talent and HR management | 5 | |
| 13. Business ethics and CSR | 5 |